Prime Visibility Internet Marketing
 
 

Paid Search

Paid Search is one of the strategies of Internet marketing. Paid search refers to placing small text, image or video ads on the search engine results pages on a cost per click or CPM (Cost Per Thousand) pricing structure. When users search for a product or service on one of the search engines, paid search ads are displayed in the mix of search engine results. Paid Search is an effective method to drive visitors that are interested in products or services your company offers on your website. Cost Per Click structure allows for a flexible ad spend control not available through any of the traditional media channels.

Paid Search Management

Paid Search Management is a Prime Visibility marketing service that entails research, analysis, setup and ongoing management of paid search campaigns. Some of the paid search methodologies that we use include:

  • Keyword research through various paid search analytics industry tools that identify search volume patterns recorded by the search engines. This provides us with valuable insight into what terms people are really using in their searches, hence saving you time and money by concentrating paid search campaigns on keywords that people are actually looking for.
  • Working together with Internet marketing teams of online giants such as Google, Yahoo!, MSN and Ask to build successful paid search advertising marketing campaigns through advertiser-interface accounts provided by the respective companies.
  • Ongoing paid search campaign optimization that involves detailed traffic analysis and granular overview of keyword search patterns recorded by our web analytics software. We use those reports to identify search queries that need to be reconsidered - not just as a function of profitability of search volumes.
  • Competition analysis is another paid search management method that Prime Visibility utilizes to maximize the effectiveness of our paid search campaigns. We examine Internet marketing efforts of our clients' competitors and identify weaknesses of their campaigns to exploit traffic potential. We use various industry back-end tools as well as a manual review to analyze competition.
  • We implement all paid search campaigns on a Pay Per Click or CPM pricing model which involves paying for every single click generated by relevant ads. Every time Internet users click on each PPC ad on the search engine results pages - the user is redirected to the advertiser's page and the advertiser is billed for the click.

Learn More About Our Paid Search Management Services

Contact Prime Visibility today to learn more about Prime Visibility's Paid Search Management services, to obtain answers to any questions you may have or to request your Internet Marketing Information Kit. Prime Visibility is a full-service Internet marketing firm offering a broad array of services.

If you would like to receive a PRIMEVIEWsm (an analysis showing you what the search engines "like and don't like" about your website) including a Keyword domain Ranking Report (showing you how well your website currently ranks in Google, Yahoo! and MSN using keywords for which you would like to be found) and an analysis of your website through the "eyes" of four search engines (an $895 Value), please click here.