Prime Visibility Internet Marketing
 
 

Viral Marketing

Viral Marketing can involve every aspect of a company's Internet Marketing campaign. Often referred to as part of a "closed-loop" Internet marketing project. It can be as simple as forwarding an email to a friend or talking.

Viral Marketing Overview

Viral marketing is an online marketing strategy that uses a "word-of-mouth" technique to spread its message. The term "viral" refers to how fast a message circulates via email links, enewsletters, blogs and websites that point to a product or service people might find of interest.

The goal of viral marketing is to generate a "buzz" about a product or idea, influencing individuals to relay the marketing message to others and creating an exponential growth in the message's visibility and effect. Prime Visibility can develop a viral marketing campaign for your organization utilizing a variety of email, video, and social media strategies and techniques.

Viral Marketing Campaigns

Viral marketing campaigns can play a huge role in search engine optimization. Search engines such as Google seek out pure, relevant content, and give weight to incoming links that originate from within this content.

As your site becomes strategically integrated into the web community, value will be derived from the strength of incoming links -- and value is what draws people that are searching for what you have to offer.

Link building was once the most labor intensive process of search engine optimization. Thanks to social media, link building through viral marketing campaigns is now possible. The social web, which consists of blog marketing, video marketing, social news sites, bookmarking sites, and other community based sites, is a benefit to Internet marketers. Link building has now become less of a chore thanks to viral marketing campaigns. With the right idea and proper execution it is possible to build thousands of natural inbound links in a matter of days. A couple of years ago, it would take months of working around the clock to build quality links of this magnitude.

Effective viral marketing campaigns consist of:

  • products or services - Most viral marketing campaigns give products away to attract attention. While they may not profit today, marketers hope to create a surge of interest they can profit from later by ly giving away these valuable products.
  • attracts visibility; this visibility also highlights other products that they are selling, ultimately converting into sales. This kind of attention can bring in valuable email addresses, advertising revenue, and e-commerce sales opportunities.
  • Simple transmission of the message - The medium that delivers your viral marketing message must be easy to transfer and duplicate: i.e. email, website, software download, graphics. Viral marketing works extremely well on the web because instant communication is economical and easy. The digital format makes duplication simple.
  • Recognizing common behaviors and motivations - Clever viral marketing builds on common behaviors and motivations in order to gain notoriety and drive traffic. Design a marketing strategy that leverages these principles for its transmission. Web users in general want to be popular and have their voices, thoughts, and opinions heard. The resulting urge to communicate produces millions of websites and blogs and billions of email messages.
  • Using existing communication networks - If each person has 10 people in their close network of friends, family, and associates, a person's broader network may consist of hundreds or thousands of people, depending upon their position in society. People on the Internet also develop networks of relationships by collecting email addresses and bookmarking favorite websites. By placing your message into existing communications between people, you quickly increase its dispersion.
  • Making use of others' products or services - The smartest viral marketing campaigns use the resources of others to get their message out. Affiliate marketing uses this strategy by placing links on other websites to drive traffic. Other examples of this are press releases distributed through news services, authors who give away their articles, and banner ads that appear on someone else's webpage.

    • Learn More About Viral Marketing Services

    Contact Prime Visibility today to learn more about Prime Visibility's viral marketing services, to obtain answers to any questions you may have or to request your Internet Marketing Information Kit. Prime Visibility is a full-service Internet marketing firm offering a broad array of services.

    If you would like to receive a PRIMEVIEWsm (an analysis showing you what the search engines "like and don't like" about your website) including a Keyword domain Ranking Report (showing you how well your website currently ranks in Google, Yahoo! and MSN using keywords for which you would like to be found) and an analysis of your website through the "eyes" of four search engines (an $895 Value), please click here.