Web Analytics Tools from Omniture

Advanced Web Analytics, Business Intelligence & Metrics

"Beyond the core group of standard web analytics metrics - stats such as daily traffic and revenue per visitor - enterprises typically have a set of key metrics that are unique to them."

Omniture SiteCatalyst™ empowers online marketing managers to measure success and drive ROI by providing timely, relevant web analytics reports about visitor interactions with their website. Designed specifically for the needs of the enterprise, SiteCatalyst™ is a remotely hosted, subscription-based reporting solution for real-time website analysis. By providing reports that contain powerful insights into the visitor interaction and customer behavior of your website, SiteCatalyst™ provides you with the knowledge you need to make intelligent business decisions.

Much more advanced than log file applications which can only measure web server activity, SiteCatalyst™ captures visitor activity directly from their web browser.

SiteCatalyst™ reports are conveniently grouped by categories, including over 150,000 report combinations to complement the individual needs of online businesses. Unlike other web analytics tools, SiteCatalyst™ works to uncover the true facts that contribute to your online success.

The Power of SiteCatalyst™

As your needs for analysis and insight have grown, Omniture has stepped-up to the challenge by delivering creative and powerful enhancements to our SiteCatalyst solution. We are now pleased to present SiteCatalyst™ 13.5, delivering capabilities previously unavailable in the industry. Key innovations of SiteCatalyst™ 13.5 include: Advanced Visitor Segmentation Insight™ (ASI) - ASI is an extremely flexible and visual segmentation wizard that allows full suites of SiteCatalyst™ reports to be created, even using historical data, that isolate the activity of user and behavioral segments for deeper segment insight.

Value Allocation - Know the exact value of pages, complete paths, campaigns and more. The ability to clearly flowchart ‘success metrics’ (i.e. revenue, orders, etc) provides action-inspiring information and prioritization of efforts based on facts, not intuition.

Integration - The new SiteCatalyst™ ‘Open Data Platform’ allows users to embrace external information within their SiteCatalyst™ reporting environment and thus get a single view of online marketing activity.

Clear Choice for Website Analytics Tools

Intuitive in design, SiteCatalyst™ provides the most in-depth analysis of visitor interaction with your website. Standard and custom reports can be accessed in real-time, or downloaded in a variety of formats any time you need them.

SiteCatalyst™ has a whole range of features designed to help you more quickly and efficiently answer the questions that drive you crazy about your website.

Custom Insight™ - SiteCatalyst™ is the only solution that lets you identify and track the precise factors that affect your business success and answer the questions you cannot answer through ordinary web analytics.

Superior Visitor Segmentation - Dramatically improve your ability to segment your site's visitors and understand each segment's behavior with SiteCatalyst™ VISTA™.

Unparalleled Commerce Reporting - SiteCatalyst™ contains more commerce reports than any other solution, providing online enterprises with the most accurate and detailed analysis of customer activity for deep measurement of revenue and ROI.

Optimum Path™ - The SiteCatalyst™ site path reports are powered by the industry's most advanced path analysis engine. This patent pending technology is designed to help online marketers see and understand the flow of pages viewed by a visitor and reveal hidden patterns in their behavior.

Data Warehousing PLUS - SiteCatalyst™ is the only offering to bridge the gap between full data warehousing and real-time reporting. This unique approach enables SiteCatalyst™ customers to access real-time reports and analyses with the advanced flexibility of a data warehouse.

Integrated Platform - SiteCatalyst™ built in Commerce, Traffic, Path, Visitor Segmentation, Data Warehousing reports and multiple website statistic reports (also known as Multi-site Roll-up reports) into one user-friendly interface, unlike other vendors.

Metric Trending and Improvement Analysis - SiteCatalyst™ provides more options than any other solution for specifying exactly what you want to see in your data. This is immensely important when you need the flexibility to look at your data dynamically over time, or in deep, complex data sets.

Bookmarks - Bookmarks save custom report settings for quick report retrieval within the SiteCatalyst™ interface, shared with other people in your organization or scheduled to send to specified email addresses.

Individual User Login Capabilities and Permissions - Omniture is the only service that allows customers to establish individual user accounts and set report and site level permissions. This is critical in an enterprise when sensitive report data needs to limited to only certain members in your organization.

Measuring Marketing Effectiveness

You face tough questions every day that determine the sales and marketing decisions you must make. How can you get timely, accurate answers to the questions that most affect the ROI of your online business? With SiteCatalyst™

Complete with reports and Internet metrics web marketers use to make educated decisions, SiteCatalyst™ is the clear leader in business intelligence. This flexible, in depth reporting lets you drill down through more than just 'average' site statistics to identify, analyze and measure the factors that most influence your success.

Commerce - SiteCatalys™ contains more commerce reports than any other solution, providing online enterprises of all kinds with the most accurate and detailed analysis of customer activity for deep measurement of revenue and ROI.

• Track the percentage of people who drop off at each stage of the shopping process.
• Use Cross-Sell Reporting to push more products or identify lost opportunities.
• Analyze how visitors utilize shopping cart mechanisms and how they convert through the sales cycle.
• Answer questions like: Why aren't buyers completing their transactions? How can I increase the conversion rates from browsers to buyers? Which campaigns generate the best return on investment? And what campaign generates the most orders and revenue? Visitor Segmentation - Loaded with segmentation tracking and reporting, SiteCatalyst™ can dramatically improve your ability to segment your site's visitors and understand each segment's behavior with our behind-the-scenes VISTA™ engine.
• Understanding how behavior differs from segment to segment can result in making significant improvements in site performance and profitability.
• Use A/B testing to drive changes to the site that will affect a specific segment, then make educated decisions based on the results.
• Answer questions like: How are registered or unregistered visitors using my site differently? Which age groups or affiliates are generating the most revenue on my site?

Paths - Optimum Path™, the industry's most advanced path analysis engine, powers SiteCatalyst™ path reports. This patent-pending technology is the only engine able to record the entire path of each of your online visitors and customers and dissect all paths to identify hidden patterns.

• Perform detailed path analysis to truly understand how your visitors are behaving on your site and flowing between pages, channels or sites.
• Reveal the click-stream of pages viewed and uncover full paths, longest paths, most popular path.
• Explain page flow, fall-out and conversions graphically or show new patterns and changing patterns over time.
• Answer questions like: How are my visitors moving through my site? Are they completing the steps or process that I expect them to? Are they crossing back and forth between different domains or content groups to get the information they are looking for?

Custom Insight™ - With its adaptable Custom Insight Reporting, SiteCatalyst™ lets you track and monitor specific factors that uniquely affect your website or marketing initiatives.

• Track how particular clickstream events, like viewing a privacy policy or a product demonstration, affect both browsing and purchasing behavior.
• Analyze and measure the factors that most influence your success.
• Answer questions like: What product placements are generating the most revenue? Are registered or unregistered users driving my sales? How does site personalization drive customer response?
Traffic - These reports provide detailed information about site traffic patterns.
• Drill-down and compare which sections, properties, channel or pages of the site are most popular.
• Track metrics including visitor count statistics, time spent on individual pages, entry and exit points, and paths through the site.
• Answer questions like: What are my overall traffic trends? Are visitors getting to the information I want them to see? What traffic generates paying customers?

Marketing and Technology - These reports analyze marketing effectiveness by showing the source of site visitors, their tendency to return, and possible technical restrictions (such as browser height and screen resolution). These reports also track marketing events, such as outbound campaigns, and can analyze their effects on purchasing behavior. Answer questions like:

• Where are my customers or signups coming from?
• When and where should I run promotions to maximize online sales?
• How do I effectively measure campaign performance?
• What is my visitor and buyer profile?
• How should I design my site to fit my audience?
• Where should products be placed to maximize customer retention?

Reports in Basic Web Metrics Package

Reports in E-Commerce Metrics Package

Learn More About Website Analytics Services

Contact Prime Visibility today to learn more about Prime Visibility's Omniture Reports, to obtain answers to any questions you may have or to request your Internet Marketing Information Kit. Prime Visibility is a full-service Internet marketing firm offering a broad array of services.

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