Prime Visibility Internet Marketing
 
 

Link Baiting

Link baiting is a form of viral marketing used to increase the quantity of inbound links to a website.  Link baiting employs a variety of methods – or hooks – to entice blogs and other websites to offer an inbound link and exponentially increase the quantity and quality of links to your site.

Increase Inbound Link Quantity and Quality with Link Baiting

Link baiting uses the viral power of the Internet to significantly increase the quantity of your inbound links.  Links that appear naturally have a greater tendency to be picked up by Google and the other search engines.  Beyond reciprocal linking and directory submissions, link baiting offers a way to increase your links the natural way. The key components of link baiting include:

  • Adding something unique to your website that attracts links naturally such as an interesting article, new web tool, a download, video, image, etc.
  • Sending samples of your product to bloggers and asking for a product review.
  • Creating buzz or controversy.
  • Contacting other sites or blogs to hype your “link bait.”
  • Writing a press release.

The goal of link baiting is to use an interesting hook to attract links. Common types of hooks are:

  • News Hook – Report on news about your industry. It should be unique – either a scoop that no one else caught or it could be a summary of viewpoints.
  • Contrary Hook – Contradict what someone else says. It should be someone prominent in your industry and it should be controversial.
  • Attack Hook – Launch a personal attack on people to debunk what someone else said.
  • Resource Hook – Create an informational page to attract visitors in your industry.
  • Tool Hook – Create useful website tools that will get other sites to link to you. Calculators are a good example of this.
  • Humor Hook – Post jokes, funny stories, weird or funny pictures that you’ve found or anything else that will warrant a review from others and hopefully a link.

Prime Visibility will create and manage a comprehensive link baiting strategy as part of your overall link building program. We will assist you with creating a unique hook and implementing a program of obtaining blog links to increase your inbound link count and improve your PageRank and search engine visibility.

Learn More About Our Link Baiting Services

Contact Prime Visibility today to learn more about Prime Visibility's link baiting services, to obtain answers to any questions you may have or to request your Internet Marketing Information Kit. Prime Visibility is a full-service Internet marketing firm offering a broad array of services.

If you would like to receive a PRIMEVIEWsm (an analysis showing you what the search engines "like and don't like" about your website) including a Keyword domain Ranking Report (showing you how well your website currently ranks in Google, Yahoo! and MSN using keywords for which you would like to be found) and an analysis of your website through the "eyes" of four search engines (an $895 Value), please click here.