Newsletter Marketing

Newsletter Marketing Increases Customer Loyalty and Revenue

Newsletter marketing through our PRIMEMAIL^sm program will provide your organization with one of the lowest cost methods of communicating targeted messages and offers to clients and prospects. Let us show you how to use opt-in email marketing [no spamming] as a sales and branding tool or as a retention method for existing customers. Our email marketing campaigns require very little effort on your part. We create, deliver and track results at minimal production costs enabling you to reach a high Return On Investment (ROI).

Benefits of Newsletter Marketing

• Establishes credibility
• Builds and maintains client and customer relationships
• Fast turnaround times
• Provides trackable results instantly
• More cost efficient than a printed newsletter
• Leverages your current marketing and advertising campaigns
• Increases viral marketing opportunities

Our Newsletter Marketing Services

Prime Visibility can help you set up an effective opt-in newsletter marketing campaign from start to finish.

Determine target audience. Our Internet marketing strategists will listen to your needs and help you determine the best way to reach your target audience. An Internet marketing document will be prepared recommending ads, list sources, and call-to-action statements.

Build email lists. We will help you build your own opt-in email lists and assist you in gathering information from previous sales orders, opt-in newsletter subscriptions, etc.

Write copy. Prime Visibility's experienced creative team will write compelling newsletter copy that effectively communicates your desired message.

Test. To determine which newsletter marketing tactic works best, testing is essential. Through testing you can establish which subject line, special offer, copy or design is most effective.

Track results. Having a newsletter marketing campaign is most valuable when you measure the end results. That way you can determine what worked and what didn't. We'll track the responses to your email newsletter campaign and tell you just how many messages were opened, how many links were clicked, how many converted to purchases and establish your final ROI.

Newsletter Marketing for Targeted Results

We offer two effective, economical newsletter marketing programs to choose from - the Start-Up Plan and the Custom Plan.

Newsletter Marketing Success with a Start-Up or Custom Plan

We offer two newsletter marketing programs. The first Start-Up Plan is designed for those clients who want to begin trying this method of creating leads, generating revenue and maintaining customer loyalty for the first time. The second Custom Plan is for the organization that has been using eMarketing techniques effectively and needs assistance with strategy and implementation.

The custom approach provides more insight into customer and email recipient behavior. The monthly reports are more detailed and deliver measurable results that can be associated with Return-On-Investment (ROI0.

Start-Up Plan

• Design and layout of email/newsletter template. Includes creation of HTML and text versions. Inclusion of graphics/images as provided by client. Approximately three hours of creative time is allocated to this process.
• The newsletter or email document includes copy creation, editing, correction and two revisions for up to 250 words (approximately 2 page document). Again, approximately three hours of creative time is allocated to this process.
• Includes creating and configuring an account to collect subscriber email addresses and HTML code for a sign-up form. Fully customizable look and feel of all interactive pages and forms. Also provided are options for "gift reminder", "send page to a friend" and "forward email to friend".
• Tracking of results and reporting is unlimited and archived for analysis. Includes stats for number of subscribers, new subscribers by month, number of un-subscribes, number of emails sent, email open rate, bounce rate and click thru rate (for each campaign and overall monthly results reporting).
• Monthly Maintenance, Sustaining Services and Number of Subscribers Fees cover the ongoing creation and implementation of the newsletter marketing programs.

Costs associated with this Start-Up Plan:

Call Us and Request a Specific Newsletter Marketing Proposal

Custom Plan

• Includes creating and configuring an account to collect subscriber email addresses and HTML code for a sign-up form. Fully customizable look and feel of all interactive pages and forms. Also provided are options for "gift reminder," "send page to a friend" and "forward email to friend."
• The newsletter or email document includes copy creation, editing, correction and two revisions for up to 400 words [approximately 3 page document]. Again, approximately five hours of creative time is allocated to this process.
• Tracking of results and reporting is unlimited and archived for analysis. Includes sending stats for number of subscribers, new subscribers by month, number of un-subscribes, number of emails sent, email open rate, bounce rate and click thru rate (for each campaign and overall monthly results reporting).
• Client has access to the Prime Visibility's Online Client Center. Each client receives a password-protected account showing the results of their ongoing email and newsletter effectiveness marketing campaigns.
• Access is done through a web-based browser connection.
• Monthly Maintenance, Sustaining Services and Number of Subscribers Fees cover the ongoing creation and implementation of your email and newsletter marketing programs.

Learn More About Our Newsletter Marketing Services

Contact Prime Visibility today to learn more about Prime Visibility's newsletter marketing services, to obtain answers to any questions you may have or to request your Internet Marketing Information Kit. Prime Visibility is a full-service Internet marketing firm offering a broad array of services.

If you would like to receive a PRIMEVIEW^sm (an analysis showing you what the search engines "like and don't like" about your website) including a Keyword domain Ranking Report (showing you how well your website currently ranks in Google, Yahoo! and MSN using keywords for which you would like to be found) and an analysis of your website through the "eyes" of four search engines (an $895 Value), please click here.