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Google Audio Ads

Google Audio Ads offer a streamlined, cost-effective system for buying, distributing, and reporting on radio ads. Through the Google Audio Ad program, radio ads are distributed to over 850 radio stations across the country. Managed through the Google AdWords interface, Google radio ads are incredibly easy to setup, target, schedule, and track, and are typically much less expensive than radio ads run through more conventional networks. Prime Visibility's team can help your organization tap into this valuable resource by administering, managing and analyzing all aspects of your Google radio ads campaign.

Google Audio Ads: The Benefits

Radio advertising and search reach 83% of people ages 18-54 (source : https://adwords.google.com/)

Radio advertising is:

  • Cost effective
  • Highly targeted
  • Influential on brand perception

Google Audio Advantages:

  • Google audio ads let advertisers hear an air-check of their radio spot so that they can hear the context of ad placement. This gives advertisers transparency into their campaigns that typically doesn't exist in the offline world, eliminating the question "is the spot that I paid for the one I actually got?"
  • Reports are automatically generated in real-time, eliminating the potential for human error. Advertisers no longer need to worry about dealing with 60-90 day lag times to get play affidavits and reports. With real-time reporting, campaign optimization is made easy, as station formats, day-parts, and markets, and demographics can be tweaked in a matter of seconds. Google Audio also allows advertisers to do A/B splitting of ad creatives so that different messages can be delivered to different markets, or to take advantage of event-based triggers.
  • Google Audio lets advertisers segment their audio creatives with different ads under the same campaign, eliminating the need to do national buys. With Google audio ads, advertisers can target their ads by region, day-part, and station format within one interface.
  • Scheduling of spots is done in real-time. If advertisers want to get more exposure on a given day, they can bump up the budget instantly and get additional air play.
  • Google Audio ads are easy to track. Radio campaigns can be tracked in two ways:
    • Phone reporting - Google will give advertisers a unique phone # that will redirect callers to the advertiser's main phone #. The unique phone # can be used in the radio ad, and Google will provide information on the amount of calls received, where they originated from, the date and time that they came in.
    • Web Analytics - By using a vanity URL in the audio ad, advertisers can track unique visitors coming to a given page. We can track these page views using web analytics software such as Omniture or Google Analytics.
  • Having radio experience is not required.

Prime Visibility can assist with all facets of setting up, creating, managing, and optimizing a successful Google Audio campaign, Our team can assist with scripting, producing, and recording the ad, as well as making suggestions on demographics, station formats, and day-parts based on campaign objectives. Our Google audio campaign strategy will be consistent with other elements of your integrated marketing campaign (print, search, etc.), maximizing value and ROI.

Learn More About Google Audioo Ads

Contact Prime Visibility today to learn more about Google audio ads, to obtain answers to any questions you may have or to request your Internet Marketing Information Kit. Prime Visibility is a full-service Internet marketing firm offering a broad array of services.

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