Prime Visibility Internet Marketing
 
 

Email Marketing

Email marketing is a powerful and cost-effective form of direct marketing that companies can use to reach customers and generate sales or leads. With email marketing, you can direct targeted messages fast, track responses, and analyze your campaigns in real-time.

Affordable Email Marketing Services

Email marketing helps small and mid-sized businesses and organizations develop ongoing relationships with their customers and site visitors. Prime Visibility makes it easy and affordable to build and manage permission email lists, create and send eye-catching HTML and text email newsletters, announcements and promotions, and track email campaign results.

Email Marketing: Why It Works

  • Builds and reinforces branding and credibility
  • Reaches potential new customers and clients
  • Can be highly targeted
  • Allows for testing, personalization and segmentation
  • Drives sales, leads and revenue growth
  • Increases viral marketing opportunities
  • Complements offline marketing and advertising campaigns
  • Quick turnaround times
  • Cost-effective
  • Gives trackable results in real-time

Highlights of our Email Marketing Services

Professional Email Creative & Copywriting Services
Our experienced team will work with you to draft copy and layout for your email marketing campaign. Our in house designers and copywriters will write, edit and create a custom email designed to achieve your marketing goals and exceed your expectations.

Multi-part/HTML
Automatically delivers HTML and text versions, and auto-detects which version to display to recipients, including AOL users. Also, allows subscribers to choose to receive text-only emails.

Email Campaign Scheduling
Schedule your email campaign immediately, or in advance.

Segmentation & Personalization

A|B Split / RanFreedom Group Testing

  • Optimize the email subject line
  • Find the best email delivery time

Maximize Email Open Rate & Click-through Rate

  • Email personalization - by name, interest, and previous behavior.
  • Follow up email to increase your open rate.
  • Create relevant content using:
    • Activity & Event Based Segmentation
    • Profile Based Segmentation

Building and Managing Email Lists

Customized Email Marketing Strategy
We will develop a customized email marketing strategy for you, to help grow your email list.

Database Management
Organize your existing database and create a suppression list as needed. Maintains your database including unsubscribe, bounce, creating new segmentation and new lists.

Customizable Signup Form
Set up interest categories and collect demographic information from your subscribers. Easily customize the look and feel of the form to meet your unique requirements.

Subscriber Management
Choose between single opt-in with confirmation for those who join your mailing list or use confirmed opt-in (i.e. double opt-in) for your site signups.

Every email includes one-click Safe Unsubscribe™ assuring your subscribers that you have used a legitimate permission-based email provider.

Forward to a Friend
Watch your email list grow as your customers and visitors send your promotions, newsletters, event invitations or coupons to their friends and associates.

Bounce Management
Customized soft bounce retry (email box full) and automatic removal of hard bounce (non-existing email).

Measuring Email Campaign Results
Using our real-time reporting, you can easily measure and track your email campaign results as they happen.

Email Campaign Tracking

  • View the results of each email campaign including sent, bounces, opens and click-throughs.
  • View which links generated the most click-throughs.
  • View which of your subscribers clicked on each link.
  • View how much sales or lead came from email campaign (integration with Omniture).

Comparative Metrics
See how your campaign results compare with your previous email campaigns.

Learn More About Our Email Marketing Services

Contact Prime Visibility today to learn more about Prime Visibility's email marketing services and to receive sample copies of past email marketing campaigns and newsletters. We will include traffic results, conversion statistics and other useful information. We can also answer any questions you may have and send you your Internet Marketing Information Kit. Prime Visibility is a full-service Internet marketing firm offering a broad array of services.

If you would like to receive a PRIMEVIEWsm (an analysis showing you what the search engines "like and don't like" about your website) including a Keyword domain Ranking Report (showing you how well your website currently ranks in Google, Yahoo! and MSN using keywords for which you would like to be found) and an analysis of your website through the "eyes" of four search engines (an $895 Value), please click here.